SONGWICH


Web Design & Copywriting


Songwich was an ambitious endeavor by a small team out of Brazil. The mission was to make music discovery fun and easy by allowing fans to receive musical recommendations from their favorite artists. Sadly, the team has decided to stop development and came to HMNBEING to create a web design to commemorate the project. The architecture of the web design is graceful and simple, with the message of heartfelt gratitude defining the last chapter of Songwich.




SONGWICH


Web Design & Copywriting


Songwich was an ambitious endeavor by a small team out of Brazil. The mission was to make music discovery fun and easy by allowing fans to receive musical recommendations from their favorite artists. Sadly, the team has decided to stop development and came to HMNBEING to create a web design to commemorate the project. The architecture of the web design is graceful and simple, with the message of heartfelt gratitude defining the last chapter of Songwich.





Research & Planning

The Songwich team entrusted us with full creative control and we began the research and planning process with simplicity in mind. After learning more about the team, their application, and their future ambitions we began with rounds of copywriting to get the message to fans and investors right.

Design & Design Testing

The web design process began with low fidelity sketches of a storytelling landing page. Using a modular design that would properly respond to different screen sizes and tasteful typography as well as iconography, our first high-fidelity pass was approved with only one reiteration.

Reiteration

The first high-fidelity pass included a little more complex contact system and a stronger shade of green for links. The Songwich team loved the first pass but asked us to create a simpler way for people to get in contact with them. This led us to emphasize simple iconography and typography weight differences to denote contact points. We also muted the colors to complement graphic assets and removed link effects to prioritize speed.

Client Approval

Despite the time difference and distance between our teams in Brazil and the United States, we were able to complete this project in record time. Through great communication and alignment between Songwich’s goals and user needs, HMNBEING was able to create a web design that commemorated an incredible project.

PROCESS


Research & Planning

The Songwich team entrusted us with full creative control and we began the research and planning process with simplicity in mind. After learning more about the team, their application, and their future ambitions we began with rounds of copywriting to get the message to fans and investors right.

Design & Design Testing

The web design process began with low fidelity sketches of a storytelling landing page. Using a modular design that would properly respond to different screen sizes and tasteful typography as well as iconography, our first high-fidelity pass was approved with only one reiteration.

Reiteration

The first high-fidelity pass included a little more complex contact system and a stronger shade of green for links. The Songwich team loved the first pass but asked us to create a simpler way for people to get in contact with them. This led us to emphasize simple iconography and typography weight differences to denote contact points. We also muted the colors to complement graphic assets and removed link effects to prioritize speed.

Client Approval

Despite the time difference and distance between our teams in Brazil and the United States, we were able to complete this project in record time. Through great communication and alignment between Songwich’s goals and user needs, HMNBEING was able to create a web design that commemorated an incredible project.



They’ve done an outstanding job!
Communication, quality of work, and speed were all superb!



Gabriel C.




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